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The market for children's books is huge: Consumers buy $3.1 billion children's books annually. Now, with e-books and apps taking off, there are new opportunities to turn traditional story books into interactive experiences. Guest host Mary Louise Kelly talks with Dan Poynter, consultant and publisher at Para Publishing, and Roxie Munro, an author and illustrator of more than 30 children's books, about where children's books are headed.

"Loose lips sink ships." "Only you can prevent forest fires." "A mind is a terrible thing to waste." "Take a bite out of crime." Sound familiar?

Those tag lines are just a few of the many ads created by the Ad Council, a nonprofit organization that was founded in the 1940s by the leaders of the advertising industry and President Franklin Roosevelt.

What's the record for squeezing open the most ketchup packets in 30 seconds? Seven. The record for the most people simultaneously flossing with the same piece of dental floss? 428.

These records are nowhere to be found in the Guinness World Records book, but rather on the website RecordSetter, where everyone can be a world champion.

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SCOTT SIMON, HOST:

Throughout this last week while the Chinese vice president was visiting the United States, there was a lot of talk about America and American business finding new opportunities in China, selling more to Chinese consumers instead of just buying so much from the world's second largest economy. Many Americans also see China as an unstoppable economic force that's surpassing the United States. But how does all this look from China? We're going to now to NPR's Shanghai correspondent, Frank Langfitt. Frank, thanks for being with us.

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That Michigan primary is just in 10 days and the contest there is turning to be closer than expected. Mitt Romney grew up in Michigan. His father, George Romney, ran a car company there. He was the governor. But Santorum has come on strong and even ahead in current polls. We're joined now by another son of Michigan, NPR's Don Gonyea, live in our studio, who spent the week in his home state. Thanks very much for being with us, Don.

DON GONYEA, BYLINE: My pleasure. Good to be here.

SIMON: What's the latest?

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There's an article by three British scientists in the scientific journal Physical Review Letters that says, in part: A general continuum theory for the distribution of hairs in a bundle is developed treating individual fibers as elastic filaments with random intrinsic curvatures, applying this formalism to the iconic problem of the ponytail. The iconic problems of the ponytail? Where's the problem? Who better to explain than our math guy, Keith Devlin of Stanford University?

Keith, this is for real?

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It's the beginning of the beginning of baseball season, and two major thumpers have jumped leagues. Plus, basketball makes it to a midpoint, and suddenly you have to ask: Who's really the best team in Los Angeles? Host Scott Simon talks with ESPN's Howard Bryant about the sports of the week.

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Many lives are being turned completely upside down by the eurozone crisis. That's especially true in Ireland, where they're still clearing up the mess left when the property bubble burst. Thousands of homes lie empty and unsold. And as NPR's Philip Reeves reports, some people have been left with colossal debts.

PHILIP REEVES, BYLINE: Step, for a minute, into the strange world of Jill Godsil. She lives among the farms and villages and rolling hills of Ireland's Wicklow County. The countryside's spectacular.