Underwriting FAQ

Below are some of the most frequently asked questions about underwriting on KBIA. If your question isn't answered here, then please call 573.882.3431 or 800.292.9136, or click here.

Q. What can our message say and how long can it be?

A. Here are some guidelines and a sample script for underwriting messages:

Announcements sponsored by for-profit companies may be up to 15 seconds in length, including the required introduction "Support for KBIA comes from (sponsoring company)."
Announcements may contain information about business location, length of time in business, and a brief description of your product or service.
Use of a slogan is acceptable if it helps identify the company or product
For-profit underwriting announcements may not contain comparative or qualitative descriptions of the company, product or service.
Use of your business phone number or internet address is acceptable.
For-profit underwriting announcements may not include calls to action, or inducements to buy or sell.
We can broadcast several different announcements in rotation.
All underwriting messages are subject to review by KBIA.

Sample Script:
Support for KBIA comes from (your company name). Providing (brief description) to (target market area). (Sponsoring company), (slogan or tagline), (phone number and/or Web site)."
A KBIA representative can assist you in preparing your messages.

Q. Where will our announcements air and how often?

A. Messages can be scheduled during specific times of day or during specific programs, or they can be rotated to reach all available audiences. KBIA has many underwriters that air one or two announcements per week, and others that air several announcements per day. A KBIA representative can assist you in developing a schedule to meet your company's reach, frequency and awareness needs.

Q. How much does it cost?

A. An underwriting schedule on KBIA can be designed to fit any budget. Package plans are available at reduced rates and provide reach to all KBIA audiences.

Q. Can we be billed monthly?

A. Yes, and in fact, many KBIA underwriters choose to be billed monthly. Other underwriters prefer to provide advance payment. For your convenience, we also accept most major credit cards.