Field Notes: Snowmass wheat | KBIA

Field Notes: Snowmass wheat

Jan 10, 2014

Food companies want to capitalize on the growing market of white bread fans who want to eat whole wheat. A new variety of wheat makes that easier.
Credit Luke Runyon/Harvest Public Media

This is the latest installment of Harvest Public Media’s Field Notes, in which we talk about important issues related to food production.

Consumers increasingly want the texture and taste of white bread but the nutritional benefits of whole grains. In this week's episode of Field Notes, Harvest Public Media's Luke Runyon reports on a new variety of wheat called Snowmass that could help meet that demand.