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SLU Professor Argues Generational Labels Like ‘Boomer’ And ‘Millennial’ Are Misguided

St. Louis University associate professor Cort Rudolph poses for a portrait in the St. Louis Public Radio studios.
St. Louis on the Air
St. Louis University associate professor Cort Rudolph poses for a portrait in the St. Louis Public Radio studios.
St. Louis University associate professor Cort Rudolph poses for a portrait in the St. Louis Public Radio studios.
Credit St. Louis on the Air
St. Louis University associate professor Cort Rudolph poses for a portrait in the St. Louis Public Radio studios.

While “the cyclical nature of generational denigration is embedded in our history,” generational labels like “baby boomer” and “millennial” are artificial and wrong, says St. Louis University associate professor Cort Rudolph.

Rudolph recently wrote about the topic in his campus editorial “OK Boomer Not OK, Nor Backed by Research.” Mostly, he is concerned that routinely categorizing people of different ages by generation leads to ageism.

On Monday’s St. Louis on the Air, host Sarah Fenske talked with Rudolph about recent use of the phrase “OK Boomer” and what the research tells us about whether there are major differences among the silent generation, baby boomers, Generation X, millennials and the most recent category, Generation Z. 

Paul Taylor, the author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” and former vice president of the Pew Research Center, joined the conversation.

Listen to the discussion:

St. Louis on the Air” brings you the stories of St. Louis and the people who live, work and create in our region. The show is hosted by Sarah Fenske and produced by Alex Heuer, Emily Woodbury, Evie Hemphill, Lara Hamdan and Tonina Saputo. The engineer is Aaron Doerr, and production assistance is provided by Charlie McDonald.

Send questions and comments about this story to feedback@stlpublicradio.org.

Copyright 2021 St. Louis Public Radio. To see more, visit St. Louis Public Radio.

Emily Woodbury joined the St. Louis on the Air team in July 2019. Prior to that, she worked at Iowa Public Radio as a producer for two daily, statewide talk programs. She is a graduate of the University of Iowa with a degree in journalism and a minor in political science. She got her start in news radio by working at her college radio station as a news director. Emily enjoys playing roller derby, working with dogs, and playing games – both video and tabletop.