campaign spending

Missouri's Democratic U.S. Sen. Claire McCaskill has spent about $3.5 million on her re-election campaign in recent months.

Finance reports provided to The Associated Press on Thursday by her campaign show she spent more money between April and June than her top Republican challenger was able to raise in that same time period.

Talking Politics: Unopposed mid-Missouri Candidates Pay the Price for Political Marketing

Nov 7, 2016

The Donald Trump and Hillary Clinton campaigns had spent an estimated $150 million combined on advertisements by September of the 2016 presidential election, according to Advertising Age. It’s safe to say politics and marketing go hand in hand, especially when clear opposition exists between candidates.

But the close relationship between politics and marketing is tricky. A single marketing choice can have lasting consequences, and candidates will pay a pretty penny to avoid a choice that results in a campaign catastrophe.