Political ads in the Missouri governor's race vary from city to city and sometimes appear to portray conflicting messages.
Radio ads for Democratic candidate Chris Koster in urban areas such as St. Louis tout his support to expand health care, while an ad in Hannibal and other rural areas boasts he "stood up against Obamacare's insurance mandate" as attorney general.
A television ad showing Republican candidate Eric Greitens shooting a gun is running in rural areas, such as Cape Girardeau. Viewers in Kansas City and St. Louis won't see that ad on television, although it's online.
The use of ads offers a glimpse into the candidates' campaign strategies in the final days before the Nov. 8 election. Both are pouring millions of dollars into advertising.