This week two Missouri political consultants joined the show to talk about how campaigns in Missouri utilize data. John Hancock, a Republican, is starting a Super PAC that will focus on micro-targeting voters through consumer data in 2016. Patrick Lynn, a Democrat, is a consultant with Show Me Victories. Hancock and Lynn discussed the advantages of this new method of voter targeting.
Prof. Terry Smith of Columbia College also gives us an overview of the history of data in elections.