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Here's an idea: What if Japan's matcha were protected like France's champagne?

NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.

Copyright 2025 NPR

Ailsa Chang is an award-winning journalist and a host of NPR’s newsmagazine All Things Considered, as well as NPR’s daily news podcast Consider This.
Jeffrey Pierre is an editor and producer on the Education Desk.
Sarah Handel