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Big business for beef and (hopefully) for Columbia

Hilary Stohs-Krause
Prescott Frost kneels in a small herd of his cattle near his ranch south of Bassett, Neb.

Over the next four weeks, Business Beat will be airing the remaining pieces of the Harvest Public Media series called America’s Big Beef: An Industry In Transition.

To kick off the series, we have to go back 150 years when Abraham Lincoln established the land-grant colleges where research could be done to help the common man. But Peggy Lowe of Harvest Public Media reports that today public colleges in the top five beef-producing states are now often working for big business.

Now, speaking of big business, Columbia Mayor Bob McDavid has a plan on how to bring more of that into town. KBIA’s Wendy Mader chatted with the mayor, who says it all starts at the airport.

Tune in next week to hear the next piece in the beef series on sophisticated cattle breeding.

Kristofor left KBIA in fall of 2021