A marketing campaign to curb vaping among teenagers is about to launch with an emphasis on healthy lifestyles.
The campaign, called “Stand up for Your Own Health,” is a joint venture between Columbia Public Schools and Columbia/Boone County Public Health and Human Services Department.
Sarah Varvaro, an educator with the health department, organized a campaign over the summer with a kickoff this fall.
The campaign is funded through a grant from the county. Flyers, advertisements and social media posts are being created for middle and high schools in Boone County.
“We really just wanted to come from the more friendly type of view,” Varvaro said. “We didn’t want to be another campaign that is lecturing these students on their decisions.”
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