When something you believe in doesn't go your way, the tendency is to ration the final answer in your favor ('oh, it didn't happen because of such and such', for example). So why do we do that? Author and MU professor emeritus, JOHN HOWE, takes us down the 'escalation of commitment' rabbit hole on today's show. March 9, 2023
Paul Pepper: 'Foolish Corner' author John Howe, "Escalation of Commitment"
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John Howe
