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Paul Pepper: 'Foolish Corner' author John Howe, "Escalation of Commitment"

When something you believe in doesn't go your way, the tendency is to ration the final answer in your favor ('oh, it didn't happen because of such and such', for example). So why do we do that? Author and MU professor emeritus, JOHN HOWE, takes us down the 'escalation of commitment' rabbit hole on today's show. March 9, 2023

Travis McMillen is the senior media producer at the Donald W. Reynolds Journalism Institute. For KBIA, Travis oversees production of "The Daily Blend w/ AC."
Paul Pepper was a fixture on the mid-Missouri airwaves from 1969 until his retirement in 2023. He started hosting Radio Friends with Paul Pepper for KBIA-FM in 2009 after a remarkable 40-year on-air career at KOMU-TV.
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