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Paul Pepper: 'Foolish Corner' author John Howe, "Loss Aversion"

"If I were to say flip a coin, you could lose $100/you could win $100, most people won't take that because, perspectively, the pain of losing $100 is greater than the pleasure of gaining $100." -- 'The Foolish Corner' author (and soon-to-be retired MU professor) JOHN HOWE on what's known as 'loss aversion' August 4, 2022

Travis McMillen is the senior media producer at the Donald W. Reynolds Journalism Institute. For KBIA, Travis oversees production of Views of the News and Radio Friends with Paul Pepper.
Paul Pepper has been a fixture on the mid-Missouri airwaves since 1969. He started hosting Radio Friends with Paul Pepper in 2009 after a remarkable 40-year on-air career at KOMU-TV.
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