Jon Cook, Global CEO of VML and CEO of WPP Creative, talks with Randy Picht about what journalism can learn from how brands work with creators, build trust and grow their communities. They cover why treating your brand like a person makes it more relevant, how to win the attention wars, and how newsrooms can build direct relationships with audiences as AI changes how people find news.
Jon Cook Building Loyalty: Lessons for Newsrooms From the Brand World
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